AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps in Oman: Q2 2025 Performance
Explore the performance of the top beauty retail apps in Oman during Q2 2025, with insights on downloads and active users from Sensor Tower.
In the second quarter of 2025, the beauty retail app landscape in Oman showed varied trends across top applications. This analysis, based on Sensor Tower data, provides insights into weekly downloads and active user metrics for these leading apps.
Sephora UAE: Beauty,Make up demonstrated a notable increase in weekly downloads, peaking at about 3.1K in mid-May, before dipping to 1K in early June and recovering slightly by the end of the month. Active users fluctuated, starting at 14.9K and rising to 18.9K by the end of June.
Nice one | نايس ون saw a gradual increase in downloads, with a significant spike to 1.7K at the end of June. The number of active users followed a similar upward trend, reaching 5.2K by the quarter's end.
Almajed4oud - الماجد للعود experienced a peak in downloads in late May at 2.4K, with active users peaking around the same time at 11.2K. However, both metrics showed a decline towards the end of the quarter.
The app دخون الإماراتية showed a steady download rate, peaking at 664 in mid-May. Active users remained relatively stable, hovering around 3.8K throughout the quarter.
Finally, ريف | REEF had a modest increase in downloads, with a rise to 409 by late June.
These insights highlight the dynamic nature of the beauty retail app market in Oman. For more detailed analytics, visit Sensor Tower.
